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6 Reasons to Start Your Business in 2021

Have you always wanted to start that business idea of yours but it was “never the right time? Well, 2021 is the best time to start a business and in this blog, we’re going to tell you why. Many people are struggling to find a job in our post-Covid world. So many people have been laid off of work, are recent college grads trying to build a career and pay off all of that college debt, or are just plain tired of working for somebody else but depend on that “stable” company to support their family. But if the pandemic has taught us anything, it’s that stability is a rare commodity.

So, if you have a business idea you are passionate about, it’s time for you to actually take the leap and build it! To convince you even more, here are six reasons why now is a great time to build a business that will pay for a life that you will actually love!

1. Your Current Job May Not Exist by the End of the Year

We know, we know, this sounds a bit depressing, but it is the hard unfortunate truth. So many companies have had to pivot their business model post-Covid. And for a lot of industries, the old way of doing business is simply a way of the past. You either have to create value for your company in a new way, which often means that you have to reinvent your role or position within the organization, or start looking at new opportunities…That means it is the perfect time for you to start something new. What have you always dreamed of doing but never thought possible? This is the year you can make it happen.

2. Change = New Opportunities

Here’s the good news: With so many industries changing, now is the perfect time to figure out where there is a gap in an area that you love and create a product or service that fills that gap.  If you have a skill that people need or know of a product that you can sell online, start working on your idea. You will never know if you can do it until you try.

3. You Have More Time

Even when the pandemic is over, the world isn’t going back to what it was before; this is our new norm. Corporations will not be hiring like before and working from home will become more common. But here is the good news: For so many, the long commutes to and from an office are a way of the past. This gives you an incredible opportunity to begin a “side hustle” and take advantage of the extra time you have each day that used to be spent in traffic. Start building a new business that will transform your life.

4. There’s Never a Bad Time to Start or Scale Your Business

Most people think that when the economy suffers, it is a bad time to start or scale a business — and that is simply not true.  Some of the best businesses started or pivoted successfully in a down economy.  Did you know that Netflix gained over 16MM new subscribers in 2020? The company started way back in 1997 when DVDs were first coming out, and they saw the opportunity to deliver content with what was replacing VHS back then. In 2000, they were offered $50 MM to be acquired by BlockBuster but they smartly turned that down. As Tom Peters once said, “If a window of opportunity appears, don’t pull down the shade.” Netflix took that to heart when they started their business in 1997 and continued to take advantage of every opportunity that came to reinvent themselves over and over again. 2021 is your year to take advantage of opportunity and build the business you’ve always dreamed of!

5. Talent Availability

There are so many talented people out there right now who are looking for jobs or people to collaborate with on starting something new. So take this time to choose people to join your team and help you build your dream business. Take the challenge, take initiative, and be the leader that people are looking for.

6. Digital is EVERYWHERE

The world was already digitalizing before the pandemic, but ever since Covid, people have to be digital now. For someone starting a business, that’s good news. Why? Because you can take advantage of the ease of access for digital platforms and start a business anywhere you want!

Let’s say you are really good at fixing smartphone screens — you can start a business at home in your garage! All you need is a way to market yourself and let the world know that your amazing skills are up for grabs. It’s even easier if you want to start a business that can function remotely – say you want to be a nutrition coach. While your preference may be working with clients face-to-face, there’s no reason to wait to start your business. Start working virtually, market yourself and your business really well and build up your client base, and eventually you’ll be able to switch to in-person. See how many options being digital gives you?

PRO-TIP: One way to start making money right now is to learn a digital marketing skill.  When I started my marketing agency, I had over 20 years of business leadership, sales, and marketing skills but I didn’t know how to use any of the tech.  Within one year, I taught myself 40 different programs and could do just about anything in digital marketing.   You don’t have to be a tech genius to learn one aspect of digital marketing and then start making money on platforms like Upwork,, or Fiverr.

If you want to know more about how to build and scale a profitable business, check out my programs! I have group coaching workshops, bootcamps, and masterminds for a variety of business growth topics, and I’d love to help you make 2021 your year.

And there you have it! Six reasons why you should start your business in 2021! Which one of these reasons is going to help you take the leap and start your business today?

Comment below and let me know!

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