More likely than not, you’ve heard professionals talk about different ways to increase productivity, especially while working remotely. These tend to include things like setting a schedule, implementing a morning routine, taking a mid-day walk, etc. Well, while we love those ideas, here at Evolve Global Marketing, we focus on all-things marketing-related. So, in today’s blog post, we’re going to go over three easy ways that you can increase your and your team’s productivity by implementing different marketing technologies. Hopefully, this gives you some concrete, actionable guidance on how to make your team work together better. Let’s get started!
- Automate Your Email Marketing
We’ve said it once and we’ll say it again — there is no reason for your email marketing campaigns to be done manually anymore. Email marketing automation software is exactly what it sounds like: software that you use to automate your email marketing campaigns…or, as we like to call it, software that makes your life easier and better. There are tons of different software out there, ranging in price, functionality, and ease. (Check out our post on pros and cons of favorite marketing automation software for more information.) Some common ones are MailChimp, ActiveCampaign, and Infusionsoft by Keap.
Automating your email marketing increases your team’s productivity in a few ways:
- It removes hours of manual work for them by automating the email marketing process. Instead of one of your team members having to manually email and follow-up with every lead, all you have to do is create a campaign with the software and sit back and watch the magic work.
- Most email marketing software will give you data on your campaigns, ranging from email conversion rates, click-through rates, audience segmentation, and more.
- Data allows you to see what type of emails are converting, which audiences are engaging with emails, and analyze why this occurs. Doing this type of analysis manually is incredibly time-consuming and honestly, impossible if you want to do it on the same scale software can do.
- It allows your team to focus on other tasks that allow you to grow and scale. Since they don’t have to worry about manual email marketing campaigns anymore, they have more time and energy to focus on other things, therefore increasing the company’s ability to grow as a whole.
So, if you haven’t already, figure out which email marketing software is right for you, and get it going. If you’re not sure how to implement it, consider hiring a professional or take a quick course that will teach you how to do it so that you can get it right the first time.
2. Use a Social Media Scheduling Tool
Just like with email marketing campaigns, there is really no reason for you to be manually posting on social media every single time you post. Not only is it time-consuming and tedious, but it also restricts you from getting some of the data and analytics that you may need to grow your following and business. Let’s break it down a little bit more.
Social media scheduling tools are platforms that allow users to schedule social media posts in advance. Most of these tools allow you to connect different social media platforms, schedule posts months in advance, and gather data and analytics through using these tools. Some crowd favorite tools out there are Hootsuite, Buffer, Loomly, and ContentCal.
Now you may be thinking, “How is this going to increase our productivity? Doesn’t someone have to schedule it all out?” And yes, you’re right. With a social media scheduling tool, someone still has to create the content and sit down and schedule all of it. But instead of worrying about doing this weekly or daily, depending on how often you post, you can have a team member sit down at a regular cadence (like once a month!), work on the content, schedule it all out, and then let the tool work its magic. This will save you time in the long run, even though it requires someone to upload all the posts on the scheduler. Moreover, it allows for better analysis of what’s working and what’s not, which will end up improving your social media presence and in turn, improving your business.
3. Take Advantage of Team Collaboration Tools
Last but not least, using a collaboration software will make all the difference when it comes to your team’s productivity. Okay, okay, team collaboration tools aren’t only marketing technology, but we included this one because we think it’s a great way to utilize technology to improve productivity, and depending on the tool you use, you can connect it to your marketing.
If you’ve been working remotely this past year, you might already be using a team collaboration tool. Team collaboration software are tools that your team can use to communicate, collaborate, stay organized, and increase productivity. Tools like Slack, Basecamp, and Trello are great examples of tools that your team can implement and use and they’re a great place to get started. But if we’re being honest, there are so many great platforms out there. With a little research, you’ll probably be able to find a tool that fits exactly what you need. Platforms range from free to affordable to more expensive, depending on your company size and what you’ll need.
The productivity benefits from these tools are quite clear. Not only will they streamline your communication and collaboration efforts, but they will also ensure that all of your information is kept in a single source. This will reduce your team’s time trying to find documents, re-read a conversation, or clarify their task, as everything will be done on one platform. Moreover, it will allow for easier growing and scaling. What more could you ask for?
And there you have it! Three very easy but very effective ways that you can increase your team’s productivity by using marketing technology. What do you use at your company? Let us know what your favorite marketing technology is and why in the comments below!